Performance of Top 5 Delivered Meal Kits and Specialty Foods Apps in New Zealand Q2 2024

In Q2 2024, the top 5 delivered meal kits and specialty foods apps in New Zealand demonstrated diverse trends in downloads, revenue, and active users. Data from Sensor Tower provides a comprehensive overview of these metrics.

HelloFresh: Meal Kit Delivery experienced fluctuating weekly downloads, peaking at 936 in early May. Active users showed minor variations, with a high of approximately 36.6K in early May and a low of around 30.4K in late April.

My Food Bag maintained a steady download rate, ranging from 380 to 560 weekly downloads, with a peak in early May. The app did not report active user data for this period.

Vivino: Buy the Right Wine showed a consistent revenue stream, reaching up to $214 in late May. Weekly downloads peaked at 310 in early May, while active users ranged from 753 to 980 throughout the quarter.

Factor_ Prepared Meal Delivery saw a gradual increase in downloads, peaking at 68 in late May. Active users showed a steady rise, reaching 172 by the end of June.

EveryPlate: Cooking Simplified had low but consistent downloads, peaking at 45 in late May. Active users fluctuated slightly, with a peak of 63 in late May.

For more detailed insights, visit Sensor Tower.